<aside> 👋 I'm a challenge-driven communications specialist with hands-on versatile agency and startups experience in partner marketing, account management, influencer marketing, public and media relations, and brand management. Based in Buenos Aires, Argentina.

</aside>

Contact

📧 [email protected]

Telegram @anyadoshlygina

+5491127114296

Experience

Partner Relations and Influencer Marketing Manager

AgileFluent, Buenos Aires, Argentina – (Aug 2021 - Present)

AgileFluent is a leading HR&EdTech startup helping non-native English speakers land a job in the international market

• Developed a comprehensive scoring system and Airtable database to collaborate with bloggers and partners on social media platforms like YouTube, Instagram, LinkedIn, and Telegram, maintaining an average ROMI of 300% in the first year
• Launched and grew influencer and partner marketing streams, contributing to 10% of total revenue within one year
• Introduced, designed and implemented an affiliate program with partners by launching the CPA channel with major partners
• Directed the entire lifecycle of brand and marketing partner relationships, from identifying potential partners to creating a partner scoring system and targeting key partners
• Researched communication channels, chats, and communities in the countries of operations – both social networks and community sources (websites, etc.)
• Planned and executed targeted cold outbound strategies for lead generation
• Managed influencer campaigns end-to-end, generating consistent leads through collaborations with social media bloggers as well as maintaining strong and lasting relationships with partners
• Carried out content seeding in Telegram, LinkedIn, and Instagram making 25+ seeds on a monthly basis
• As a senior team member, collaborated with the Analytics team to create reports, automate dashboards, and develop internal tools, enhancing workflow efficiency
• Designed a partner landing page, regularly updated partner profiles, leading to a 40% increase in inbound partner recruitment
• Managed multiple brand partner projects simultaneously, acting as a central liaison for stakeholders, maintaining project calendars, and providing regular progress updates. Collaborated with the marketing team to develop concepts, messaging, and content
• Established a process for collecting and publishing customer reviews in various formats, maintaining a testimonial database and regularly updating the customer testimonial page
• Executed strategic marketing plans across multiple channels, driving value for AgileFluent and partners, enhancing brand awareness, increasing AgileFluent usage, conversions, and sales.
• Published articles in top-tier Russian media outlets like Forbes, RBC Pro, RB.ru, achieving cost savings in marketing while increasing sales, brand awareness, and credibility
• Conducted outreach to partners and influencers to plan activations and enable faster product development